Objective
To create an emotional, visually engaging campaign for Earth Day 2025 that reminds both customers and employees that returning their empties is more than a routine, it’s an act of environmental care.
The aim is to inspire small, tangible actions that support the larger goal of protecting our planet.
Creative Concept & Rationale
“The taste of enjoying our planet” connects the simple pleasure of enjoying a drink with the deeper responsibility of looking after the place we all share. It’s a phrase that invites reflection, it speaks of celebration, but also of care. The idea is to make the act of returning empties feel less like a chore and more like a gesture of appreciation for the planet we toast to.
The main image shows a young woman standing on the shore of a lake, surrounded by nature, holding a can in her hand. This quiet, contemplative moment visually reinforces the connection between what we consume and what we give back. The curved lines subtly represent cycles of consumption, return, and restoration.
The typography is clean and modern, and the design balances emotional appeal with clarity.
The message “Returning your empties isn’t just about recycling. It’s about protecting the planet we toast to.” grounds the concept with both honesty and warmth.
