Challenge: Optical glasses are boring, only the shape of the frame changes, it's always the same. We want to bring your optical glasses to life. The idea of this campaign was to change the way we see the world, by including free coloured lenses with the purchase of optical frames with or without prescription.
As art director I cooperated with choosing the location, defining the costumes, lighting, models, photo retouching, graphics creation and implementation in stores. They were two weeks of production in conjunction with the Advertising Agency, Communications Agency and suppliers.
The solution was to dye your optical glasses with a variety of colors that the client can choose without losing the quality of vision.
Dare to innovate to use colours in your optical lenses.
